Wondering where to focus your marketing efforts? We suggest starting with a proven framework!

Check out our checklists and conversational prompts to help you stress less – and get the most out of your website!

For purposes of this comparison, we’re focusing solely on platforms that will enable you to have both your complete website and your online store together under one roof, so we’re zeroing in on GrazeCart vs. Shopify vs. Square.

We spoke to Erika Knight, who manages the administration of the USDA Value-Added Producer Grant for the state of Oregon. She is responsible for the entire grant cycle, from publicizing the grant to working with grantees.

If you know it’s important and are dedicating time to learn social media, it can be hard to know what needs to be in a post to make it successful. Here are some simple tips!

Learn effective strategies that will help you avoid email marketing pitfalls, land in more inboxes, and ultimately drive more sales and growth for your farm business.

Especially for small and local businesses like farms, SMS (text message) marketing is a highly effective way to reach your customers.

When designing your emails, design can work in your favor, making emails engaging and easy to read, or the complete opposite: make your message hard to get across and possibly leading to potential clients hitting the unsubscribe button. Let’s avoid that!

Our guide on where to get started, farm grant consultants, and further VAPG research resources.

Grapevine Marketing Consultant Anna Larsen chatted with Caleb Trainor of Winterspring Farm, a small regenerative veggie farm located in rural Southeast Wisconsin, about his experience applying for and utilizing the Value-Added Producer Grant from USDA.

Now that you’re more familiar with the two USDA grants that can help you with your farm marketing from Part 1, let’s get into a couple success stories!

Every year the USDA provides millions in grants to support local and regional agriculture. Applying for a grant may sound daunting, but it doesn’t have to be. We’re here to help demystify the process!

Capturing the media’s attention is no easy feat, but a well-written and strategically distributed press release can help. But first, be sure what you plan to promote is newsworthy.

Stock photos often get a bad rap for being cheesy and inauthentic, but the right ones can take your farm’s e-commerce store to the level while staying true to your brand identity.

When done correctly, email marketing is an incredibly powerful tool that allows you to connect directly with customers as often as you’d like. In this post, we’ll cover how to know if your emails are performing well — and what to do if they’re not!

A logo is your brand’s cover letter: it’s meant to visually communicate your unique identity. But what makes a farm logo great? Answer our 8 questions to find out!

When we say “optimize,” we are referring primarily to the process of compressing file size enough so that it loads quickly, but not so much that it doesn’t look crisp. We also consider visual consistency.

Getting your farm photos ready for use in your website and marketing emails is easy — just download the free software, then crop, scale, and export. Here’s our step-by-step guide!

Here are our top tips to leverage Drip to build your subscriber list, boost farm revenue, and more.

If you feel like you’re taking the same photos over and over, check out our tips below to freshen up your camera roll and give you a few more options next time you need photos for marketing. Plus, scroll to the end for a few technical tips!