Tips for Writing an FAQ Page for Your Farm Website
A great way to enhance the user experience on your farm’s website is to have an FAQ page to get ahead of questions that may come up. Spending a little time on this page now will save you a lot of time and energy fielding customer inquiries in the future.
The SEO benefits of having a robust FAQ page
Not only are FAQs great for enhancing your website visitor experience and saving you time, but they are also a great way to improve your farm’s SEO (search engine optimization) — the level of visibility your website has in Google and other search engines. You can use FAQs as a way to include keywords that potential customers might search for which are relevant to what you do, as well as some that are related but may not be 100% applicable. For example: “Is your farm organic?” may help you show up for people searching for organic farms, even if your answer to the question is that your farm is not certified organic but you do use organic practices. The question gives you a chance to talk about your practices and potentially reassure the reader about why you choose to farm the way you do.
Where to begin
To get started, think about the questions you get asked the most. Go through your emails, messages, and inquiry forms to compile a list of questions, and you will likely find that you’ve already shared the answers! You’ll want to focus on answering questions that give your customers the information they need to feel confident in their choice to shop with you.
Once you have gathered all of your questions and answers, it is important to present them in a way that is organized and easy to find. If you have a lot of FAQs, consider adding subheadings with anchor links (a special URL that takes you to a specific place on a page) to organize them. Common subheadings (depending on your offerings) are: products, practices and protocols, shipping and delivery, pickup, bulk orders, wholesale orders, CSA, subscriptions, and bundles.
Below are some ideas and suggestions for common farm FAQs we see to help you get started. A lot of this information will likely live elsewhere on your farm website, but it is still good to give customers the high level recaps here. We suggest adding links, where applicable, in your responses to direct folks to find more in depth information on any given subject.
Farm FAQ Ideas
We have styled the FAQ examples below as accordions (also commonly referred to as dropdowns)! You can also use bullets to list out your FAQs.
See examples of our custom FAQ accordions, which are available in Squarespace (seen below), Shopify, GrazeCart, and Square. Contact us if you would like help setting up FAQ dropdowns!
Practices & Protocols
ℹ️ Explain your practices & protocols for customers in terms they will understand. Here are some suggested questions to answer:
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Your answer goes here! Grapevine tip: add a link to your practices page if you have one.
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Your answer goes here!
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Your answer goes here! Grapevine tip: add a link to your practices page if you have one.
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Your answer goes here!
Our Products
ℹ️ Share information about your products in terms your customers will understand. Here are some suggested questions to answer:
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
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Your answer goes here! Grapevine tip: add a link to your harvest calendar if you have one.
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Your answer goes here!
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Your answer goes here!
Orders
ℹ️ Proactively answer questions about ordering. Here are some suggested questions to answer:
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Your answer goes here! Grapevine tip: add a link to your shop page.
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
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Your answer goes here! Grapevine tip: add a link to your contact page.
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
Visiting the Farm
ℹ️ Share details about agrotourism and information for what visitors need to know about coming to visit. Do you have any special things to look for or directions? Here are some suggested questions to answer:
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Your answer goes here! Grapevine tip: add a link to your visit the farm page.
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Your answer goes here! Grapevine tip: add a link to your visit the farm or tours page if you have one.
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Your answer goes here! Grapevine tip: add a link to your events page if you have one.
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
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Bulk Meat Orders
ℹ️ Let customers know if your farm offers bulk ordering/freezer beef, using the phrases that are most common in your region, and share the details if so. Here are some suggested questions to answer:
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
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Your answer goes here!
In-person Shopping
ℹ️ Give customers a recap of where, when, and how they can shop with you in person. Here are some suggested questions to answer:
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Your answer goes here! List your markets and hours of operation. Grapevine tip: add a link to your ways to shop or markets page if you have one.
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Your answer goes here! If yes, share your hours of operation. Grapevine tip: add a link to your ways to shop page if you have one.
More
ℹ️ Explain novel offerings and define any vocabulary that may not be familiar to customers. These questions will likely fit into other subheadings (if you have your FAQs grouped). Here are some suggested questions to answer:
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Your answer goes here!
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Your answer goes here!
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Your answer goes here! Grapevine tip: add a link to your CSA page if you have one.
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Your answer goes here! Grapevine tip: add a link to your page to join if you have one.
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Your answer goes here!
Want to add an FAQ page but don’t have the bandwidth?
Whether you need a brand-new farm website, a refresh, or assistance adding an FAQ page, Grapevine has you covered! We can help with everything from building a fully custom farm website to writing text for your FAQ page. Join the dozens of other farms who partner with Grapevine — to get started:
Already have our PDF? Reply to your Grapevine contact to schedule a call.
