Farm Marketing

Increase Your Sales

For over 10 years, we’ve been marketing for farms and food businesses who sell locally, regionally, and nationally — so we know what works! Our proven system maximizes your marketing budget and utilizes the latest best practices to get you more sales.

Let the professionals take marketing off your hands so you can get better results, plus free up more time to stay focused on your business.

FAQs

We’ll help you determine the strategy and tactics that will make the best use of your budget.

The following rough ranges will depend on your sales goals (and how aggressively you want to work towards them); how much you do in-house vs. outsource; and how many marketing tactics you already have in place.

The low end of each range does not include website costs or branding (see headings below) but does include advertising. 

• If your focus is local, consider a range of $8,000 - 30,000+ to get set up, and then $650 - 4,800+/month after that. 

• If your focus is statewide, consider a range of $8,000 - 30,000+ to get set up, and then $1,400 - 4,800+/month after that.

• If your focus is larger than statewide, it’ll depend on the specifics of your business. Prices for some tactics, like email marketing, won’t change much with geographic coverage. Others, like advertising, will increase significantly if you really want to saturate multiple states.

• Consider that marketing to local customers typically has a wildly higher return on investment than marketing to a national audience. If you haven’t yet saturated your local market, it may be worth starting there. (If you haven’t done professional advertising yet, chances are there’s more room to grow locally, even if you feel like everyone already knows you!)

If you’re marketing distinct offerings — think u-pick orchard + cidery, grass-fed beef + agritourism, or farm stand + farm stays — it’s likely that the necessary budget will increase. It will depend on how distinct the target audiences are and whether some tactics will overlap between audiences or whether you’ll actually need two of everything.

Think Grapevine might be a fit? Have questions?
The next step is to book a call!

Lower budget options: If your budget is lower than $8,000 setup + $650/month and you have time to devote to learning marketing, check out our simple framework to increase farm sales. We do also offer individual tactics that are lower than the $8,000 starting point, for instance setup for Email & SMS Marketing (below).

We can work together one project at a time, or Grapevine can support you with comprehensive ongoing marketing. In either case, you pay as you go, and there’s no longterm commitment needed.

We’re happy to work with farms and food businesses on any platform. We have clients using Barn2Door, CSAWare, Farmigo, GrownBy, Local Food Marketplace, Local Line, Shopify, Square, Squarespace, and Wordpress.

We can help with your marketing regardless of whether we built your website. The only caveat is that you’ll need a strong website in order for other marketing tactics to succeed. We can offer suggestions for updates if needed.

Absolutely! Just keep in mind that some budgets may increase by ~5-10% by the time your grant is awarded. We also suggest starting with a call to gain a more accurate idea of the cost for your specific needs. 

Marketing Services

You can pick and choose what you’d like a hand with, whether it’s a single one-time service, or comprehensive ongoing marketing.

💡 Don’t know what you need? Don’t worry! Schedule a call to talk through the options. We’ll offer strategy advice and help you decide where to start.

💡 Already know what you need? The budget ranges below are meant for folks who have a specific project in mind, to help you determine whether we might be a fit. Packages are a starting point, but we can also provide prices tailored to your specific needs. 

Budgets are valid as of October 2025, but subject to change at any time.

An ad is only as strong as its destination, so if we’re not building your website, we’ll review it together and discuss suitability for advertising. We can work together to tweak your home page to perform as a strong landing page, make other website adjustments if needed, or give you guidance to make the changes on your own or with your web company.

Meta Ads

When set up correctly, we’ve found targeted social ads to be one of the highest-ROI tactics for reaching new local customers beyond your existing fan base. 

Google Ads

Google Ads can be a great fit for farms and food businesses who are focused on regional shipping, as well as businesses that have already invested in SEO and saturated their local audience with Meta ads. Google often offers free credits (e.g., spend $1,000, get $500) — ask us about their current deal. 

Pricing for Advertising

Budget ranges below do not include website updates (may or may not be needed). Monthly budget depends on your audience size. We can recommend a budget to fit your audience size, or an audience size to fit your budget!

Keep in mind you’re likely to see much higher ROI with your local or in-state audience, and if you haven’t done professional advertising yet, chances are you have room to grow there first before expanding to multiple states.

• Meta ads (starts at $2,400 + monthly fees): We’ll configure the campaign based on our proven system for farms and food businesses that sell direct to consumer. $2,400 one-time setup for 1st campaign. Monthly fees (including ad spend) range from $650-900/mo (local audience) to $1,100+ (statewide audience), and above for an audience of more than one state. Larger ad spend budgets may require developing an ad plan first.

• Google ads (starts at $2,900 + monthly fees): We’ll configure your campaign to avoid Google’s automated traps and achieve the best ROI possible, then manage ongoing optimizations and share metrics with you. Campaign setup is $2,900 - 4,200+, based on needs, number of campaigns, and campaign specs. Monthly fees (including ad spend) range from $750 - 1,400+/month per campaign, depending on objectives and region size (targeting more than one state will likely be > $1,400).

• Coaching (​​$6,800 per platform): If you have time to DIY and a knack for learning technical skills, we’ll teach you our proven system. Budget includes turnkey setup.

Think Grapevine might be a fit? Have questions? The next step is to book a call, and there’s no obligation.

Examples of Advertising for Farms & Food

A professional logo is key to building a recognizable brand and creating the desired first impression for years to come. 

Pricing typically starts at $1,900+ for beginning farms and $3,200+ for larger businesses. The budget depends on your needs, vision, optional add-ons ($600 - 2,000+), and the number of people involved from your farm or food business. 

We can also help with related needs like packaging and signage! See Graphic Design & Writing heading below.

Think Grapevine might be a fit? Have questions? Book a call.

Examples of Branding for Farms & Food

We also offer coaching so you can build your skills and manage your own marketing with confidence. Topics can include our proven system for advertising, SEO, social media strategy, email/SMS marketing, and beyond. Want to talk through the possibilities? Book a call.

Why invest in email automations? 

You probably already know that email newsletters are an essential ingredient to driving sales. Automations take those results a step further. Together with a strong website, email automations (aka workflows or journeys) increase the ROI on every other marketing tactic you use. How? They help you cultivate relationships, automatically turning leads into customers and customers into better customers — all while you focus on running your farm. 

What about SMS — do customers want text messages?

Yes, they do! We know because we consistently see them sign up for farm texts when given the chance. When you add SMS text messages to your automations, the value increases exponentially because text messages have a 98% open rate (vs. 20-60% for email) and a click-through rate of 3-5x the average email. Read more about SMS for farms!

Email & SMS Pricing

The following packages prioritize the tactics that provide the most value and are a fit for most farms and food businesses.  

The two E-com packages go with websites built in Shopify, Square, and Grazecart, and are not a fit for standalone storefront platforms (the first package works great for those though!).

• Starter Email Package ($1,400): We’ll configure your account according to best practices, design a template, and show you how to send newsletters. 

• Starter Email/SMS Package for E-com ($3,900): Includes everything above, plus a welcome series, multistep abandoned cart, and setup for SMS text message marketing. Can be discounted if you’d prefer to write the welcome series.

• Complete Email/SMS Package for E-com ($6,400): Includes everything above, plus additional advanced automations to cultivate sales.

• Custom Packages: The packages above are based on a pre-determined set of automations. We’re also happy to develop a custom package based on your needs.

• Add email @ your domain ($650): Comply with Google rules — no more using a gmail or generic address to communicate with customers. We’ll set up email @ yourdomain.com, including DKIM & DMARC. Ongoing fee for $7/mo per address ($9.20 CAD) is payable directly to Google.

Think Grapevine might be a fit? Have questions? Book a call — we’ll offer strategy advice and help you decide where to start.

Email Platforms

Klaviyo is our top choice for Shopify websites. Mailchimp is a great fit if you’re using Local Food Marketplace, Barn2Door, or Squarespace. Squarespace’s built-in email marketing program can also be a fit if your site is in Squarespace. Drip is the only automation tool for Grazecart, although you can also use Mailchimp if you don’t want e-commerce automations.

The prices shown for our packages apply to these standard platforms, but we’re happy to work in a different email platform if you already have a favorite.

The images below contain referral links. When you click on a referral link and make a purchase, Grapevine receives a small commission at no cost to you.

Examples of Email & SMS for Farms & Food

Google marketing can take several forms, including:

• making sure that your website is easy to find (aka search engine optimization or SEO)

• creating and maintaining a Google listing

• setting up Google Shopping

• running Google advertising (see Advertising above) 

At Grapevine, we help with all of these forms of Google marketing, and we'll also help you decide where to start and which of these marketing tactics is likely to benefit you most. We also offer SEO reporting, custom dashboards, and coaching if SEO is something you want to learn. 

We recommend basic SEO as a high-ROI first step. Basic SEO is already addressed in our website packages (including tips for you if you choose to write your own text), so you’ll be off to a good start if you hire us for a website. If you already have a website and you have the time to devote to DIY, we can start with a simple audit and coaching session. You can also hand it off to us to handle turnkey! 

Google Marketing Pricing 

SEO is a spectrum and there’s a wide range of possibilities, from doing the basics to going all-out. A typical range is $3,200 - 14,000+ depending on your needs.

Think Grapevine might be a fit? Have questions? Book a call and we’ll help you decide where to focus your efforts. If you remind us on the call, we can also give you a couple SEO tips you can implement on your own!

Examples of Google Marketing for Farms & Food

Let us lend a hand with packaging, signage, market booth materials, flyers, social media templates, and more — plus planning and strategy to determine the ideal components and formats to fit your needs.

Typical project budgets range from $1,200 - 6,200+, depending on needs. When you book a call, we’ll follow up with a ballpark estimate, with the option to develop a detailed scope of work if you choose.

Examples of Graphic Design for Farms & Food

We have you covered, from setting up your social media accounts to strategy for making the most of them — and understanding how to balance time input vs. return. We can also help with social media templates, custom Instagram highlights, and ongoing posting. 

• Setup of Facebook and Instagram includes all best practices for configuration, the first 3 posts, and a coaching call so you have the knowledge and confidence to take it from there. The starting budget is $1,800 with optional add-ons.

• Custom Instagram highlights and social media templates range from $1,400 - 2,800+ depending on your needs.

• Strategy support ranges from $1,400 - 3,200+ depending on your needs.

• Weekly posting is $1,400 - 2,400+/month depending on platforms and needs. The base package includes posting to Instagram, Facebook, website, email, and Google. 

Think Grapevine might be a fit? Have questions? Book a call. 

Examples of Social Media for Farms & Food

Let us fill in wherever you need a hand! Options include consulting, audits, reporting, and on-call support.

• Consulting: Options include informal marketing strategy calls, monthly or quarterly marketing meetings, or collaborating on a solution to a specific challenge you’re facing. Budget: $200/hour, billed in 1/2 hr increments + $400 onboarding fee if we’re not working together on any other projects.

• Audits, plans, & reports: Common projects include formal marketing plans, website audits, social media audits, and quarterly/annual metrics reporting with actionable insights. A typical project budget $2,400 - 6,800+, depending on needs. Ask about our live dashboard, available at a smaller monthly fee. 

• On-call support: Think of us as your in-house marketing department, on call for website updates, email marketing, troubleshooting/support, graphic design, and just about anything else that comes up. Our team of experts is just an email away! A typical budget per request is $78 - 1200+, depending on needs. $624 downpayment to begin; will be applied to initial request(s).

• Coaching: Want to learn how to do SEO on your own or learn our proven ad system for reaching new customers? While we specialize at taking marketing work off your plate, we’re happy to use our expertise to teach farms and food businesses who have the time and energy to take on this work in-house! Budget depends on what topic you’d like coaching on, how in-depth it is, and whether we provide a written guide.

Think Grapevine might be a fit? Have questions? Book a call.