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June 2024 Farm Marketing News
farm marketing Sarah Highlen 6/15/24 farm marketing Sarah Highlen 6/15/24

June 2024 Farm Marketing News

This month, we’re diving into major Shopify updates and showing you exactly how to navigate them without a hitch.

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Which email platform is right for your farm?
farm marketing Sarah Highlen 5/27/24 farm marketing Sarah Highlen 5/27/24

Which email platform is right for your farm?

If you’re wondering which email/SMS platform to use for your farm marketing, it depends on the website platform you’re using.

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May 2024 Farm Marketing News
farm marketing Sarah Highlen 5/15/24 farm marketing Sarah Highlen 5/15/24

May 2024 Farm Marketing News

This newsletter highlights our marketing framework for increasing farm sales, Google's free product listings, making share-worthy social posts, and  insights into consumer messaging.

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Want to increase farm sales? Follow our simple marketing framework.
farm marketing Sarah Highlen 4/24/24 farm marketing Sarah Highlen 4/24/24

Want to increase farm sales? Follow our simple marketing framework.

Wondering where to focus your marketing efforts? We suggest starting with a proven framework!

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How to Prepare for a Successful Farm Website Kickoff
farm marketing Sarah Highlen 3/27/24 farm marketing Sarah Highlen 3/27/24

How to Prepare for a Successful Farm Website Kickoff

Check out our checklists and conversational prompts to help you stress less. The faster you have everything ready, the faster we can build your website!

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March 2024 Farm Marketing News
farm marketing Sarah Highlen 3/15/24 farm marketing Sarah Highlen 3/15/24

March 2024 Farm Marketing News

This month's farm marketing news includes a rundown of Google's latest update, plus tips for email testing, Shopify Shipping, and more more. Plus, meet Setel!

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February 2024 Farm Marketing News
farm marketing Sarah Highlen 2/15/24 farm marketing Sarah Highlen 2/15/24

February 2024 Farm Marketing News

This month's farm marketing news includes a straightforward explanation of new email rules, plus Shopify updates, and more. Plus, meet our newest marketing consultant, Brooklyn!

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Value-Added Producer Grant: Ask an Expert
farm marketing Sarah Highlen 8/18/23 farm marketing Sarah Highlen 8/18/23

Value-Added Producer Grant: Ask an Expert

We spoke to Erika Knight, who manages the administration of the USDA Value-Added Producer Grant for the state of Oregon. She is responsible for the entire grant cycle, from publicizing the grant to working with grantees.

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Is your farm vagueposting?
farm marketing Sarah Highlen 8/15/23 farm marketing Sarah Highlen 8/15/23

Is your farm vagueposting?

If you know it’s important and are dedicating time to learn social media, it can be hard to know what needs to be in a post to make it successful. Here are some simple tips!

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10 ways to land your farm’s marketing emails in more inboxes
farm marketing Sarah Highlen 4/25/23 farm marketing Sarah Highlen 4/25/23

10 ways to land your farm’s marketing emails in more inboxes

Learn effective strategies that will help you avoid email marketing pitfalls, land in more inboxes, and ultimately drive more sales and growth for your farm business.

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Wondering if SMS marketing is a fit for your farm? It is!
farm marketing Sarah Highlen 4/3/23 farm marketing Sarah Highlen 4/3/23

Wondering if SMS marketing is a fit for your farm? It is!

Especially for small and local businesses like farms, SMS (text message) marketing is a highly effective way to reach your customers.

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Design Tips for Effective Farm Email Marketing
farm marketing Sarah Highlen 2/15/23 farm marketing Sarah Highlen 2/15/23

Design Tips for Effective Farm Email Marketing

When designing your emails, design can work in your favor, making emails engaging and easy to read, or the complete opposite: make your message hard to get across and possibly leading to potential clients hitting the unsubscribe button. Let’s avoid that!

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VAPG Resource Directory
farm marketing Sarah Highlen 1/31/23 farm marketing Sarah Highlen 1/31/23

VAPG Resource Directory

Our guide on where to get started, farm grant consultants, and further VAPG research resources.

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Value-Added Producer Grant: An Interview with Caleb Trainor of Winterspring Farm 
farm marketing Sarah Highlen 1/30/23 farm marketing Sarah Highlen 1/30/23

Value-Added Producer Grant: An Interview with Caleb Trainor of Winterspring Farm 

Grapevine Marketing Consultant Anna Larsen chatted with Caleb Trainor of Winterspring Farm, a small regenerative veggie farm located in rural Southeast Wisconsin, about his experience applying for and utilizing the Value-Added Producer Grant from USDA.

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Part 2: Success Stories - Farm Marketing with USDA Grants
farm marketing Sarah Highlen 12/16/21 farm marketing Sarah Highlen 12/16/21

Part 2: Success Stories - Farm Marketing with USDA Grants

Now that you’re more familiar with the two USDA grants that can help you with your farm marketing from Part 1, let’s get into a couple success stories!

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Part 1: USDA Grants for Farm Marketing
farm marketing Sarah Highlen 12/15/21 farm marketing Sarah Highlen 12/15/21

Part 1: USDA Grants for Farm Marketing

Every year the USDA provides millions in grants to support local and regional agriculture. Applying for a grant may sound daunting, but it doesn’t have to be. We’re here to help demystify the process!

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How to Write a Press Release for Your Farm
farm marketing Sarah Highlen 8/1/21 farm marketing Sarah Highlen 8/1/21

How to Write a Press Release for Your Farm

Capturing the media’s attention is no easy feat, but a well-written and strategically distributed press release can help. But first, be sure what you plan to promote is newsworthy.

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How to Choose Stock Photos for Your Farm Products
farm marketing Sarah Highlen 7/21/21 farm marketing Sarah Highlen 7/21/21

How to Choose Stock Photos for Your Farm Products

Stock photos often get a bad rap for being cheesy and inauthentic, but the right ones can take your farm’s e-commerce store to the level while staying true to your brand identity.

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Crafting Farm Emails That Get Opens, Clicks, & Conversions
farm marketing Sarah Highlen 6/2/21 farm marketing Sarah Highlen 6/2/21

Crafting Farm Emails That Get Opens, Clicks, & Conversions

When done correctly, email marketing is an incredibly powerful tool that allows you to connect directly with customers as often as you’d like. In this post, we’ll cover how to know if your emails are performing well — and what to do if they’re not!

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Characteristics of a Great Farm Logo
farm marketing Sarah Highlen 3/5/21 farm marketing Sarah Highlen 3/5/21

Characteristics of a Great Farm Logo

A logo is your brand’s cover letter: it’s meant to visually communicate your unique identity. But what makes a farm logo great? Answer our 8 questions to find out!

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