Weekly Updates for Pat's Pastured
We develop and publish cross-platform weekly updates for Pat’s Pastured, a well-known family farm in Rhode Island that specializes in 100% grass-fed beef and pastured meats. They wanted to streamline their messaging across platforms and grow their business. As a family-run farm, finding time to work on marketing each week is difficult. That’s where we came in!
Each week, we suggest ideas and photos, and write content tailored to Pat’s goals, brand, and products. We publish the weekly update across Facebook, Instagram, Drip email, Google, and the farm’s website. We also strategically boost each social media post to a defined audience within their delivery zone to improve reach, awareness, engagement and website clicks.
On average each week, our posts generate 3,945 impressions—either potential customers enticing them to make their first purchase or reminding existing customers that it’s time to order again.
Weekly updates are a fantastic way to build consistency in communication, define your brand voice, improve search visibility with SEO, drive new customers to your website to start shopping, and strengthen relationships with existing customers.
“Working with the Grapevine team has been a game changer for our farm business. They helped to advance our business in so many ways through technical expertise, content creation and design work. The team is always responsive to our needs and up for any challenge a farm business throws their way. If you want to grow your marketing presence, Grapevine is a great asset for any business.”
— Pat McNiff,
Pat’s Pastured,
East Greenwich, RI
