Pro bono Marketing & WebsiteS for Farms & Local Food Projects

Grapevine is pleased to have the capacity and resources to take on a limited amount of pro bono work, and we’d love to receive your application!

Who Should Apply

All applications will be considered based on their individual merits. Businesses and organizations led by people who are Black, Indigenous, Latinx, or People of Color are strongly encouraged to apply.

• Farms and local food businesses who:

  • have limited resources, including land access

  • are facing significant barriers to funding

  • are facing other challenges (please elaborate in your application!)

• Businesses and community-governed organizations that are working to do any of the following:

  • address food-related racial equity, land equity, community wealth-building

  • bring local food to communities left out of the farm-to-table movement

  • build food sovereignty, food justice, food security

What

Available marketing services include logo design, website design/development, advertising, writing, and broad stroke marketing strategy.

The majority of projects selected will be provided completely free of charge. It’s also possible that we could provide services at a significantly reduced cost (50-90% discount) depending on the applicant and the scope of their needs — for instance for an organization that requires multiple in-depth marketing projects and has a small budget to contribute to that work.

When

Applications will be accepted on a rolling basis, with the next project anticipated to begin in fall/winter 2024. (Our 2023 fall/winter project is underway now.) We intend to accept 1-4 projects each year, based on needs, applications received, and openings in our schedule in relation to applications received.

Why

Why do pro bono work? As humans, we’re excited to have an opportunity to support farms and organizations doing good work. 

Why the emphasis on BIPOC businesses? As a white-owned company, we recognize that we’ve benefited from privileges taken at the sacrifice and expense of people who are Black, Indigenous, Latinx, and People of Color (including generational wealth and land access, which can make all the difference to a farm business), and that we have a responsibility to contribute to restitution. It is not out of charity, but rather out of recognition of the longterm impact of disenfranchisement. (As just one small example, the American Bar Association estimates the cumulative loss caused by theft of farmland from Black farmers at over $326 billion.)

Sample Pro Bono Marketing Projects

Check out some of the marketing projects we’ve worked on since launching our pro bono program in 2021.