VAPG Application Support

Every year, farmers await the morning that the USDA opens applications for the Value Added Producer Grant Program (VAPG): its national, competitive grant program that awards $75,000 - $250,000 to agricultural producers. Marketing and advertising are some of the ways winners can use their grant money to grow their business.

Examples of things you can use your VAPG for:

Advertising & promotion
Social media support
New logo design and/or website overhaul
Multi-year marketing services
Designs for flyers and signage
Branding for wrapping a van

Sound like your farm could use a VAPG?

VAPG Services

“Thanks for all that you and your team do! You all rock!”
— Caleb Trainor,
Winterspring Farm

Explore Our VAPG Resources

Featured

Value-Added Producer Grant: Ask an Expert

We spoke to Erika Knight, who manages the administration of the USDA Value-Added Producer Grant for the state of Oregon. She is responsible for the entire grant cycle, from publicizing the grant to working with grantees.

VAPG Resource Directory

Our guide on where to get started, farm grant consultants, and further VAPG research resources.

Value-Added Producer Grant: An Interview with Caleb Trainor of Winterspring Farm

Grapevine Marketing Consultant Anna Larsen chatted with Caleb Trainor of Winterspring Farm, a small regenerative veggie farm located in rural Southeast Wisconsin, about his experience applying for and utilizing the Value-Added Producer Grant from USDA.

VAPG Letter of Support + VAPG Marketing Plans

Whether you’re working with a grant writing consultant or taking a DIY approach, Grapevine Local Food Marketing is here to help with a letter of support and quick guide to marketing prices. We also offer customized support, including a mini marketing plan or comprehensive strategic marketing plan.

Part 2: Success Stories - Farm Marketing with USDA Grants

Now that you’re more familiar with the two USDA grants that can help you with your farm marketing from Part 1, let’s get into a couple success stories!

Part 1: USDA Grants for Farm Marketing

Every year the USDA provides millions in grants to support local and regional agriculture. Applying for a grant may sound daunting, but it doesn’t have to be. We’re here to help demystify the process!

Farm Marketing Coaching

Social Media Design for Plenitud PR

GRAPEVINE LOCAL FOOD MARKETING