Email & SMS Marketing for Vesta Valley Farm
We designed email templates, configured Drip email workflows, wrote text, and set up SMS text message marketing for this Arkansas farm that sells direct to consumer.
Vesta Valley Farm’s customers can choose whether to opt in to SMS text message marketing, enabling the farm to quickly spread the word about restocks and events. And since SMS is fully integrated with Drip, we created text messages at key steps within our email workflows — so Drip checks whether the customer is opted in and then automatically sends text instead of email, when appropriate.
Drip is also fully integrated with the custom GrazeCart website we designed for this farm.
Drip is a fantastic tool for marketing to your farm’s existing customers and contacts, and it’s especially important for any farm that sells online. When configured correctly, Drip increases your online sales with automated emails for different scenarios: customers who haven’t ordered for a while; customers who started adding items to their cart but didn’t finish checking out; new contacts who haven’t ordered yet; and many more detailed scenarios.
I have a very limited understanding of e-commerce so the Grapevine team’s patience and guidance throughout the farm website build, email marketing set up, and social media advertising has been incredibly helpful. I love how I had the freedom to cast my vision of the farm and they were able to articulate that in a way that stayed true to its mission and personality.
— Bill Staggs,
Vesta Valley Farm,
Charleston AR
