Investing in marketing is one of the strongest ways that farms can build a solid foundation for long-term growth. Grant funding is a key way farms can receive financial support to invest in their marketing.

We spoke to Erika Knight, who manages the administration of the USDA Value-Added Producer Grant for the state of Oregon. She is responsible for the entire grant cycle, from publicizing the grant to working with grantees.

Grapevine Marketing Consultant Anna Larsen chatted with Caleb Trainor of Winterspring Farm, a small regenerative veggie farm located in rural Southeast Wisconsin, about his experience applying for and utilizing the Value-Added Producer Grant from USDA.

Whether you’re working with a grant writing consultant or taking a DIY approach, Grapevine Local Food Marketing is here to help with a letter of support and quick guide to marketing prices. We also offer customized support, including a mini marketing plan or comprehensive strategic marketing plan.

Now that you’re more familiar with the two USDA grants that can help you with your farm marketing from Part 1, let’s get into a couple success stories!

Every year the USDA provides millions in grants to support local and regional agriculture. Applying for a grant may sound daunting, but it doesn’t have to be. We’re here to help demystify the process!