Advertising for Edible Michiana
We ran ads on Facebook and Instagram to promote each new issue for local food magazine Edible Michiana. Ads reached thousands of people in their target area, including existing fans but also other local foodies. This has proven to be a successful tactic for increasing awareness of the magazine, and driving foot traffic to the advertiser locations, where readers go to pick up their free copy.
“I love these social media posts. I'm wishing we started doing these a long time ago. They’re generating a lot of engagement. Looking forward to more stats!”
— Katie Jamieson
Edible Michiana (Indiana & Michigan)
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