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Grapevine Local Food Marketing
Home
Services
Farm Websites
More Websites
Advertising
Email & SMS
Google
Graphic Design
More Marketing
Pro Bono Marketing
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Farm Website & Marketing Resources
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About
About Grapevine
Testimonials
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Get Started
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Folder: About
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How to Prepare for a Successful Farm Website Kickoff
farm marketing Sarah Highlen 3/27/24 farm marketing Sarah Highlen 3/27/24

How to Prepare for a Successful Farm Website Kickoff

Check out our checklists and conversational prompts to help you stress less. The faster you have everything ready, the faster we can build your website!

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March 2024 Farm Marketing News
farm marketing Sarah Highlen 3/15/24 farm marketing Sarah Highlen 3/15/24

March 2024 Farm Marketing News

This month's farm marketing news includes a rundown of Google's latest update, plus tips for email testing, Shopify Shipping, and more more. Plus, meet Setel!

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February 2024 Farm Marketing News
farm marketing Sarah Highlen 2/15/24 farm marketing Sarah Highlen 2/15/24

February 2024 Farm Marketing News

This month's farm marketing news includes a straightforward explanation of new email rules, plus Shopify updates, and more. Plus, meet our newest marketing consultant, Brooklyn!

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Value-Added Producer Grant: Ask an Expert
farm marketing Sarah Highlen 8/18/23 farm marketing Sarah Highlen 8/18/23

Value-Added Producer Grant: Ask an Expert

We spoke to Erika Knight, who manages the administration of the USDA Value-Added Producer Grant for the state of Oregon. She is responsible for the entire grant cycle, from publicizing the grant to working with grantees.

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Is your farm vagueposting?
farm marketing Sarah Highlen 8/15/23 farm marketing Sarah Highlen 8/15/23

Is your farm vagueposting?

If you know it’s important and are dedicating time to learn social media, it can be hard to know what needs to be in a post to make it successful. Here are some simple tips!

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10 ways to land your farm’s marketing emails in more inboxes
farm marketing Sarah Highlen 4/25/23 farm marketing Sarah Highlen 4/25/23

10 ways to land your farm’s marketing emails in more inboxes

Learn effective strategies that will help you avoid email marketing pitfalls, land in more inboxes, and ultimately drive more sales and growth for your farm business.

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Wondering if SMS marketing is a fit for your farm? It is!
farm marketing Sarah Highlen 4/3/23 farm marketing Sarah Highlen 4/3/23

Wondering if SMS marketing is a fit for your farm? It is!

Especially for small and local businesses like farms, SMS (text message) marketing is a highly effective way to reach your customers.

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Design Tips for Effective Farm Email Marketing
farm marketing Gabriela Muniz 2/15/23 farm marketing Gabriela Muniz 2/15/23

Design Tips for Effective Farm Email Marketing

When designing your emails, design can work in your favor, making emails engaging and easy to read, or the complete opposite: make your message hard to get across and possibly leading to potential clients hitting the unsubscribe button. Let’s avoid that!

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VAPG Resource Directory
farm marketing Gabriela Muniz 1/31/23 farm marketing Gabriela Muniz 1/31/23

VAPG Resource Directory

Our guide on where to get started, farm grant consultants, and further VAPG research resources.

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Value-Added Producer Grant: An Interview with Caleb Trainor of Winterspring Farm 
farm marketing Gabriela Muniz 1/30/23 farm marketing Gabriela Muniz 1/30/23

Value-Added Producer Grant: An Interview with Caleb Trainor of Winterspring Farm 

Grapevine Marketing Consultant Anna Larsen chatted with Caleb Trainor of Winterspring Farm, a small regenerative veggie farm located in rural Southeast Wisconsin, about his experience applying for and utilizing the Value-Added Producer Grant from USDA.

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Part 2: Success Stories - Farm Marketing with USDA Grants
farm marketing Gabriela Muniz 12/16/21 farm marketing Gabriela Muniz 12/16/21

Part 2: Success Stories - Farm Marketing with USDA Grants

Now that you’re more familiar with the two USDA grants that can help you with your farm marketing from Part 1, let’s get into a couple success stories!

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Part 1: USDA Grants for Farm Marketing
farm marketing Gabriela Muniz 12/15/21 farm marketing Gabriela Muniz 12/15/21

Part 1: USDA Grants for Farm Marketing

Every year the USDA provides millions in grants to support local and regional agriculture. Applying for a grant may sound daunting, but it doesn’t have to be. We’re here to help demystify the process!

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How to write a press release for your farm
farm marketing Sarah Highlen 8/1/21 farm marketing Sarah Highlen 8/1/21

How to write a press release for your farm

Capturing the media’s attention is no easy feat, but a well-written and strategically distributed press release can help. But first, be sure what you plan to promote is newsworthy.

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How to Choose Stock Photos for Your Farm Products
farm marketing Gabriela Muniz 7/21/21 farm marketing Gabriela Muniz 7/21/21

How to Choose Stock Photos for Your Farm Products

Stock photos often get a bad rap for being cheesy and inauthentic, but the right ones can take your farm’s e-commerce store to the level while staying true to your brand identity.

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Crafting Farm Emails That Get Opens, Clicks, & Conversions
farm marketing Gabriela Muniz 6/2/21 farm marketing Gabriela Muniz 6/2/21

Crafting Farm Emails That Get Opens, Clicks, & Conversions

When done correctly, email marketing is an incredibly powerful tool that allows you to connect directly with customers as often as you’d like. In this post, we’ll cover how to know if your emails are performing well — and what to do if they’re not!

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Characteristics of a Great Farm Logo
farm marketing Gabriela Muniz 3/5/21 farm marketing Gabriela Muniz 3/5/21

Characteristics of a Great Farm Logo

A logo is your brand’s cover letter: it’s meant to visually communicate your unique identity. But what makes a farm logo great? Answer our 8 questions to find out!

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Why You Should Optimize Photos for Your Farm Website & Emails
farm marketing Gabriela Muniz 1/31/21 farm marketing Gabriela Muniz 1/31/21

Why You Should Optimize Photos for Your Farm Website & Emails

When we say “optimize,” we are referring primarily to the process of compressing file size enough so that it loads quickly, but not so much that it doesn’t look crisp. We also consider visual consistency.

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How to Use Drip Email Marketing to Increase Farm Sales
farm marketing Gabriela Muniz 12/28/20 farm marketing Gabriela Muniz 12/28/20

How to Use Drip Email Marketing to Increase Farm Sales

Here are our top tips to leverage Drip to build your subscriber list, boost farm revenue, and more.

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Photography Tips for Farm Marketing
farm marketing Gabriela Muniz 11/28/20 farm marketing Gabriela Muniz 11/28/20

Photography Tips for Farm Marketing

If you feel like you’re taking the same photos over and over, check out our tips below to freshen up your camera roll and give you a few more options next time you need photos for marketing. Plus, scroll to the end for a few technical tips!

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Hiring a Professional Farm Photographer
farm marketing Gabriela Muniz 11/14/20 farm marketing Gabriela Muniz 11/14/20

Hiring a Professional Farm Photographer

In the age of email newsletters, social media, and online ordering, digital photos have become a must-have asset for small farms in marketing directly to consumers. Having a beautiful library of high-resolution, professional photos is infinitely valuable.

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